Look around you. Observed. What are people thinking you see? What occupies the mind of those who walk down the street now? What about for those who travel by public transport? And of those who are working? And traveling, studying, kyrie irving selling, buying or just killing time?
All are potential voters. Present or future, who knows. If you are linked to a campaign, then you should be interested in knowing what they think. kyrie irving What is it that makes your neurons go? What is the engine that activates your brain? Where is the click that puts them into action? What is the abracadabra that drives and motivates them?
If you knew this, you'd have a very accurate compass to guide your campaign. You'd know exactly where to aim, nothing less. and you would therefore an aim that will surely save a lot of money. In short: with your political communication such information would be much more effective and much more efficient.
What activates the human brain are the problems. Everyone thinks theirs. Search and expected solutions to those problems. And spend most of their mental to seek solutions to these problems energies.
To connect kyrie irving with voters, then, connect with their problems. With theirs, not the politician. With the average person lives. Those problems that put obstacles that make it difficult life, that make you think and worry about.
That is the vital connection. When the voter perceives that the candidate is connected to your problem. That is the same as the brain perceive the political has some deep connection with his own.
When that happens, the elector is on the threshold of the vote for that candidate. Thinking based on problems is the first and most simple recipe of any political campaign. kyrie irving How to do it? Well, that's another problem.
Psychologist. Political consultant. Writer. University professor. International speaker. Specialist in Political Psychology applied to political marketing, campaigning and political communication. Learn more about Daniel on Google+.
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